Russ

RUSS

You can't cast Russ. That's why he works.

The internet's favorite accidental influencer. His family secretly posted him on Instagram for 158 days. He had no idea. Then 5 million people watched him find out.

Follow @russtoofunny Work with Russ
270K+
Followers
52M
Views / 30 days
10M+
Accounts reached
$21K+
Raised by fans, for Russ
The Story

158 days of secret videos.
One unforgettable reveal.

Russ doesn't have social media. So when his brother Travis started filming his funniest everyday moments — the frisbee obsession, the deadpan one-liners, the conversations with Mom — Russ had no idea any of it was online.

For 158 days, the internet fell in love with the most genuine guy they'd ever seen. By the time the family told him (on camera, of course), hundreds of thousands of people were in on the secret. Five million people watched Russ find out he was famous.

Then the internet did something nobody expected: fans donated more than $21,000 just to celebrate him. Travis handwrote every donor's name on the garage wall. All 1,000+ of them.

Now Russ knows. And every video is still just Russ being Russ.

"I knew the green shirt was a good choice."
— Russ, upon learning that 5 million people had just watched him become famous
Watch

Start here.

See everything on Instagram

Join In

The Garage

The garage is where everything happens: the frisbee tutorials, the wall with 1,000+ handwritten donor names, whatever Russ does next. Join the list and you're in it with us — behind-the-scenes stuff, big announcements, and first dibs when the merch drops. No spam. Russ doesn't even know how to spam.

For Brands & Media

Work with Russ

  • 52M views in the last 30 days — 94% from non-followers, so partnerships reach new audiences, not a bubble
  • Products become part of the story — Russ experiencing your product for the first time IS the content
  • An audience that acts — 180K link clicks last month; 1,000+ fans donated just to celebrate him
  • Press-ready — family available for interviews; all footage owned outright and cleared same-day

Let's build something people actually want to watch.

Campaigns, appearances, and press: reach Travis (Russ's brother, who started this whole thing).

russtoofunny@gmail.com

Media kit available on request — or grab it here:

Download the media kit (PDF)

Press

As seen everywhere soon.

Russ's story is just getting started. Press inquiries: russtoofunny@gmail.com — footage cleared same-day, family available on short notice.